ProductWerks
The below topics are part of the Product Growth Readiness Assessment. The deliverable of the 8 week timeline is the Product Growth Readiness Assessment report which shows where you're doing well vs. which areas need attention in order to unblock the growth of your product revenue and customer base. ​
Market
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Market sizing, target market definition
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Competitive landscape analysis, battlecard creation
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Pricing frameworks, product-led growth strategies
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Market strategy (e.g., dominate, disrupt, vs. differentiate)
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Preferred customer acquisition strategy (top-down vs. bottom up)
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Product positioning, value proposition
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Sales enablement & buyer personas
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Win/Loss program
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Thought leadership
Product
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Product vision
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Product-market fit confirmation
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Voice of Customer & user personas
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Measuring value delivered
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Selecting and using the right product KPIs, OKRs
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Definition of MVP and use as an ongoing mindset
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Roadmap depiction and management
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Governance/Prioritization frameworks & scorecards (e.g., WSJF, custom, etc.)
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Pragmatic business case development, justification of development investment
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Build/buy/partner analysis
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Product launch processes vs. release management processes
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Transformation from solutions approach to true product approach
Team
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Product team charter
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Role definition, career progression
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Team structure and size progression
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Team building/coaching/mentorship
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Outside-in vs. Inside-out DNA balance
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Team assessment and support for talent acquisition
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Enhancement backlog management processes
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Development entrance and exit criteria
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Defining your flavor of agile development
Some of the above topics may not be relevant to your product. We can tailor the Assessment to fit your needs.
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Per the diagram above, depending on the outcome of the assessment, you may determine that you need additional help in creating a detailed action plan and then executing the plan.