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The SaaS Exit Playbook Is Broken
One of the SaaS blogs I read recently made a point that’s quietly shaking the industry: the traditional SaaS exit playbook—the one where you grow to $20–50M ARR and wait for a buyer—isn’t working anymore. For years, that model was predictable. Build a solid B2B SaaS product, hit your growth targets, maintain decent unit economics, and either private equity or a strategic acquirer would show up. It was a well-understood game. That game has changed. In the first half of 2025, o
wetzel8716
Nov 212 min read


Product Debt: Why It Matters More Than Technical Debt
Every decently-run company tracks technical debt. Fewer track the debt that really limits growth: product debt. Product debt is what happens when features outlive their usefulness but stay anyway. When the product gets cluttered with exceptions, edge cases, and “just one more toggle” requests. It’s what happens when your product no longer reflects your strategy. The symptoms: Customers using 20% of the product but paying for 100%. Internal teams unsure which version is “right
wetzel8716
Nov 111 min read


When Your Product Team Becomes Your Sales Team (And Why That’s a Problem)
Every CEO has been there: your biggest deal is on the line, and the prospect needs “just one feature. ”You look at the product team and say, “Can we make it happen?” They do — and it works. But a few months later, that feature becomes an orphan, your roadmap’s off track, and the product team’s sprint cadence now follows your top five accounts. You’ve crossed a subtle but dangerous line: your product team has become your sales team. This is one of the most common patterns in
wetzel8716
Oct 271 min read


Customer-Led Innovation: Your Untapped R&D Engine
The myth of product innovation is that it starts with brilliant brainstorms. In reality, your best product ideas usually start with your...
wetzel8716
Oct 141 min read


AI Ethics & Trust as a SaaS Differentiator
AI is everywhere in SaaS right now. But the winners won’t be the fastest to ship flashy AI features. They’ll be the ones who earn trust....
wetzel8716
Oct 21 min read


Fall Planning and R&D Spend: Benchmarks
Budget season is here, and for many CEOs—especially those in private equity–backed software companies—the big question isn’t whether to...
wetzel8716
Sep 152 min read


Is your IT/Development team a Pizza Delivery Service?
In too many companies, the relationship between “the business” and “IT” looks less like strategy and more like pizza delivery. The...
wetzel8716
Aug 282 min read


Beyond the Roadmap: Why Strategic Product Thinking Belongs with the Executive Team
Every CEO has seen it: the big roadmap slide in a quarterly board meeting. Rows of features, delivery timelines, maybe even a color-coded...
wetzel8716
Aug 202 min read


AI in SaaS: Why Spending Doesn’t Always Equal Value
High-visibility moment: SaaS leader Confluent recently faced a steep stock drop—despite beating quarterly estimates—because their cloud...
wetzel8716
Aug 62 min read


From Founder-Led to Product-Led: When to Let Go (and What to Keep)
Most great products begin the same way: with a founder who’s obsessed. They understand the customer inside and out. They make roadmap...
wetzel8716
Jul 232 min read


Backlog Grooming Isn’t Product Strategy
You’re planning the pit stops. But do you know where you’re actually going? In my experience the most common confusion in product teams...
wetzel8716
Jun 233 min read


Why Product Manager Job Descriptions Matter More Than Most
In product teams, working through unavoidable ambiguity is part of the job. But ambiguity in hiring is something we can and should...
wetzel8716
Jun 163 min read


Product Sense Is Built, Not Born: How to Grow This Core PM Skill on Your Team
You may have heard "Product sense" used to describe high-performing PMs who just seem to “get it”—those who know when to push back, when...
wetzel8716
Jun 52 min read


The Bind of Sustainable Growth vs. Burn: Why Product Talent Isn’t a Tap You Can Turn On and Off
In today’s SaaS landscape, capital efficiency is the new growth at all costs. For product companies navigating late-stage or growth-stage...
wetzel8716
Jun 22 min read


Why every Product Team needs a Charter (yes even yours)
Product teams are typically pulled in every direction and can do far too many things and none of them well. When product teams struggle,...
wetzel8716
May 272 min read


How to Justify Development Spend
Ever been asked by a board member "So when is the product done ?" or, what they really mean, "When is this spend over and we get to enjoy...
wetzel8716
May 122 min read


If Your Product Managers Only Hear Agreement, You Have a Problem
As CEO, you rely on your product team to drive clarity, prioritize smartly, and build the right things. But here’s a quiet risk in plain...
wetzel8716
Apr 232 min read


Product Management ≠ Agile: How They Work Together (But Aren’t the Same)
If you’ve ever thought, “Isn’t Agile just how Product Managers do their job?” then you’re not alone. The truth is, Product Management...
wetzel8716
Apr 112 min read


Product Managers: Delivering vs. Gatekeeping vs. Orchestrating
Like any function in a growth stage Product company, the product team frequently needs to wear multiple hats until growing revenue allows...
wetzel8716
Apr 22 min read


The case of the missing Product Manager: Why so many product companies understaff the Product team and why its a big problem.
For some reason, even "Product" companies are not immune from the trap of covering product part-time. These are all real examples I've...
wetzel8716
Mar 132 min read
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