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The SaaS Exit Playbook Is Broken
One of the SaaS blogs I read recently made a point that’s quietly shaking the industry: the traditional SaaS exit playbook—the one where you grow to $20–50M ARR and wait for a buyer—isn’t working anymore. For years, that model was predictable. Build a solid B2B SaaS product, hit your growth targets, maintain decent unit economics, and either private equity or a strategic acquirer would show up. It was a well-understood game. That game has changed. In the first half of 2025, o
wetzel8716
Nov 212 min read


Product Debt: Why It Matters More Than Technical Debt
Every decently-run company tracks technical debt. Fewer track the debt that really limits growth: product debt. Product debt is what happens when features outlive their usefulness but stay anyway. When the product gets cluttered with exceptions, edge cases, and “just one more toggle” requests. It’s what happens when your product no longer reflects your strategy. The symptoms: Customers using 20% of the product but paying for 100%. Internal teams unsure which version is “right
wetzel8716
Nov 111 min read


When Your Product Team Becomes Your Sales Team (And Why That’s a Problem)
Every CEO has been there: your biggest deal is on the line, and the prospect needs “just one feature. ”You look at the product team and say, “Can we make it happen?” They do — and it works. But a few months later, that feature becomes an orphan, your roadmap’s off track, and the product team’s sprint cadence now follows your top five accounts. You’ve crossed a subtle but dangerous line: your product team has become your sales team. This is one of the most common patterns in
wetzel8716
Oct 271 min read


Customer-Led Innovation: Your Untapped R&D Engine
The myth of product innovation is that it starts with brilliant brainstorms. In reality, your best product ideas usually start with your...
wetzel8716
Oct 141 min read


AI Ethics & Trust as a SaaS Differentiator
AI is everywhere in SaaS right now. But the winners won’t be the fastest to ship flashy AI features. They’ll be the ones who earn trust....
wetzel8716
Oct 21 min read


Fall Planning and R&D Spend: Benchmarks
Budget season is here, and for many CEOs—especially those in private equity–backed software companies—the big question isn’t whether to...
wetzel8716
Sep 152 min read


Is your IT/Development team a Pizza Delivery Service?
In too many companies, the relationship between “the business” and “IT” looks less like strategy and more like pizza delivery. The...
wetzel8716
Aug 282 min read


Beyond the Roadmap: Why Strategic Product Thinking Belongs with the Executive Team
Every CEO has seen it: the big roadmap slide in a quarterly board meeting. Rows of features, delivery timelines, maybe even a color-coded...
wetzel8716
Aug 202 min read


AI in SaaS: Why Spending Doesn’t Always Equal Value
High-visibility moment: SaaS leader Confluent recently faced a steep stock drop—despite beating quarterly estimates—because their cloud...
wetzel8716
Aug 62 min read
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